Australian GP Gets New Title Sponsor As Ticket Prices Climb...
Moët & Chandon will become the naming-rights partner of the 2027 Australian Grand Prix, as fans face another increase in the cost of attending Formula 1 at Albert Park.
The Champagne brand will replace Qatar Airways as title partner, continuing the rotation of sponsors that has included Heineken, Rolex, and Louis Vuitton since F1 returned to Melbourne.
Moët & Chandon is also Formula 1's official Champagne partner and has a long history with the Australian Grand Prix, having featured on the podium from 1985 to 1997. The brand also has a long-standing connection with Melbourne, dating back to 1888.
The 2027 Australian Grand Prix will also feature Melbourne's first Formula 1 Sprint, with the event running from April 1–4 at Albert Park.
Ticket prices continue to climb
A four-day adult general admission Park Pass will increase from $385 in 2026 to $425 in 2027.
That's more than double the $189 price in 2022.
The cheapest four-day grandstand tickets will start at $620, while the Piastri Grandstand will begin at $1,140.
Australian Grand Prix Corporation CEO Travis Auld has defended the increases, saying organisers are balancing affordability with rising event costs and continued investment in the event.
Despite the price increases, demand remains extremely strong. The 2026 Australian Grand Prix attracted a record 483,934 spectators across four days.
New membership program
Organisers are also introducing a paid membership program for 2027, with benefits including priority renewal and 30-minute early entry to Albert Park.
The Park Pass membership costs $275, meaning an adult four-day Park Pass and membership comes to $700 before fees.
Fans can still attend individual days, with adult general admission starting at $45 on Thursday, while Friday, Saturday's Sprint, and Sunday start at $110, $195, and $220 respectively.
With a new title sponsor, Melbourne's first F1 Sprint, and record demand, the 2027 Australian Grand Prix is set to be bigger — but considerably more expensive — than ever.
Comments